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Date: 11 months ago   Category: Society

Internet mass-media have almost caught up with television in popularity

Television media remain a source No. 1 in structure of media consumption, but also the audience of internet mass-media has considerably increased recently.

Are that the results of a research of the relation of the population to media and consumption of various types of media published in Kiev.

"A share of audience of television in a year hasn't changed. As before, television media remain a source No. 1 in structure of media consumption. The audience of internet mass-media has considerably grown - it concerns both the news websites, and social networks. After the ban of a number of the Russian resources and the subsequent reduction of level of use of social networks last year, this channel has restored the positions in structure of media consumption", - it is specified in poll presentation.

Thus, trusts 61% of respondents to television, 58% - internet mass-media. At the same time the audience of printed media continues to decrease. Now trusts them Z9 of % of participants of a research, and radio - 33%.

Television, as before, holds leader positions at the expense of the senior audience (46). Among the population of the Western region traditionally the audience of television media is more, than across Ukraine in general.
of Online media remain more popularly among younger audience - the audience 18-45 uses the websites of news more, the audience of social networks is slightly younger - up to 35 years. As before, getting news from "global network", consumers most often give preference to aggregators of news ( The structure of use of social networks continues changes - the audience of Facebook grows whereas the Russian social networks lose positions.

This research during the period from June to September was conducted by the sociological company InMind by request of the International public organization Internews, realizing the Ukrainian Media Project or Project of U-media program, with financial support of the Agency of the USA on m_zhdunarodny development (USAID).
of gogetnews of Vlad Nekrasov Today, 18:08 0


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