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Date: 4 months ago   Category: Media

Experts, crystal owl, top: how legendary transfer "That is arranged? Where? When?"


Experts, crystal owl, top: how legendary transfer "That is arranged? Where? When?"
Boris Kryuk, Natalia Stetsenko, Vladimir Voroshilov the Crystal owl in the black semi-mirror hall squealing a top, deciding destiny of players the strict invisible leader and eternal "Will answer Alexander Drouz" — at everyone the identification marks for legendary transfer "That? Where? When?". The program which was thought up by Vladimir Voroshilov on air of already 43 years, and this Sunday, September 16, begins a new season — an autumn series of games. In times when juvenile Internet bloggers become idols, and Dud — the leading media person of the country, such television longevity — the eighth wonder of the world. And this with the fact that any aggressive advertizing campaign at ChGK (hereinafter ChGK — "That? Where? When?". — Editor's note) wasn't and isn't present: they have won millions of the viewers for a long time. NEWSTES.RU has decided to find out in what a program phenomenon, than she lives now and what occurs behind its scenes: our editor Lisa Sezonova has visited a game and has talked to the person who stood at her origins — the late Voroshilov's wife and his colleague, the coauthor of transfer and the CEO of the Igra-TV company Natalia Stetsenko. Stetsenko — the character closed: still supervising all processes in the Game, she always stays behind scenes and the interview gives extremely seldom. But for us I have made an exception. Boris Kryuk, Natalia Stetsenko and Vladimir Voroshilov L. S.: "What? Where? When?" there are many years, and, of course, now, in a century of the won social networks, smartphones and Google, a game not such any more what was about twenty years ago. How have new technologies and time changed transfer? N.S.: A game is 43 years old, you imagine? If it is short, I would answer so: everything has exchanged. It is necessary to understand that the TV viewer, and in general all of us, are inherently very conservative therefore any sharp changes always cause in us rejection. Therefore we try to do all the changes very accurately and imperceptibly so can even sometimes seem to the viewer that so was always. But it is our principle: to connect tradition and the present. If not to pay attention to what occurs today outside the window, then everything dies. For example, earlier we played on books, and today TV viewers receive for the questions already money. It is time sign, in due time books were terrible deficiency. Now it is absent therefore also approach to prizes has changed. Today experts don't receive money at all, but TV viewers in it is all the same don't trust. If to speak about new trends — social networks and so on, then it is very interesting to me to observe how ChGK develops in this direction. We have an account in Instagram, we do live broadcasts before and after air, we communicate with subscribers, we write down an interview, air on YouTube — all this is. 1986: experts "That? Where? When?" play on books. In the center — Alexander Drouz. Hp: Yes, it is visible that transfer keeps up to date, but at the same time keeps the traditions. Surprising combination. N.S.: You know, here, for example, I have a refrigerator to which, all years five-seven, and I already suffer with it because there all in

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